BOARD OF DIRECTORS — CONFIDENTIAL STRATEGIC BRIEF

The DRIPBaR Strategic Tech Board

Revenue Operating System (ROS) Migration Architecture & Rollout Roadmap · February 2026
EXECUTIVE EYES ONLY
NOW IN: PHASE 2 · STANDARDIZATION & GROWTH
Live Status
✓ RESOLVED: LegitScript Domain Mismatch — Paid Media Unblocked
✓ PHASE 1 COMPLETE: Stabilization — Post-Recovery Declared June 2026
✓ LIVE: Leads Evolved Ticketing System — Active Network-Wide
✓ LIVE: Aberdeen Google Health Certification — Proof of Concept Confirmed
✓ LIVE: Q1 Franchise Report Cards — Delivered · Monthly Cadence Established
✓ LIVE: Read-Only GSC Access — 50% Complete · Mass Text Pending for Remainder
✓ LIVE: Ahsan New/Returning Guest Logic (Tested)
✓ LIVE: MC Hotlas Website — Connected to GHL Master Stack
IN PROGRESS: BBB Keller Pilot — 95% Complete · Response to Brenda by End of July
IN PROGRESS: Hyperlocalization Blueprint — Keller Model Ready · Web Form Network Rollout
IN PROGRESS: Quick Facts Content Block — GEO + CRO Initiative · Keller Test Case First
IN PROGRESS: Review Solicitation — Keller Model Documented · Network Rollout Planning
IN PROGRESS: GHL Batch Rollout — Groups of 5–10 · Cohort 1 Active
IN PROGRESS: Social Presence Standardization — Consumer Fusion · Distribution Email Rollout
IN PROGRESS: Category Term Content — 27% Non-Branded Demand · 2 Pages This Week
⚠ ACTION: 4 Sitemap Errors + 7 Warnings — John Marsh to Clear This Week
⚠ ACTION: Corporate Root Domain Declining (-6.7% 28d) — Canonicalization Investigation
⚠ ACTION: www.thedripbar.com Sitemap — Not Downloaded Since Dec 2023 · Fix Now
⚠ ACTION: EquiVideo / Non-Compliant Franchisee Sites — DC Mass Text + Ben Follow-Up
⚠ WARNING: Instagram Page Disable Risk — Employee Login Policy Enforcement
PENDING: Ahrefs Enterprise Account — Jason Drohn Approval Required
PLANNING: Website Improvements — Zenoti Integration + Staging Build
00
Network Snapshot · Current State
111+
Active Franchise
Locations
TARGET: 3,000+ · POST-RECOVERY DECLARED
2,500
New Directories
In Pipeline
300 QUEUED · ~1WK TO SUBMIT
LIVE
Leads Evolved
Ticketing System
BROADCAST EMAIL PENDING
2
Platform Stacks
(GHL + Zenoti)
CONVERGING TO 1 ROS
4
ROS Automation
Pillars Defined
OACF · LCQE · AARS · CLMA
v2
Website Rebuild
+ Zenoti Integration
STAGING · BETA TEST FIRST
✅ Resolved
LegitScript Domain Mismatch — Fixed
The store.dripdirect domain has been re-verified with LegitScript. Paid media campaigns are unblocked. Google, Meta, and TikTok ad traffic can now flow through the webhook nervous system as designed. Phase 1 Stabilization primary blocker: cleared.
🟡 In Progress
John Marsh GHL Standardization
"Fix Once, Deploy All" strategy underway. Standardized GHL sub-account templates being built by John Marsh's team. Goal: eliminate per-location configuration drift across 111+ accounts before mass rollout begins in March.
🟡 In Progress
Batch Rollout Methodology
Migrating locations from Genie Rocket / Private GHLs in controlled groups of 5–10 per cycle to preserve uptime, validate Ahsan routing logic, and capture learnings before full network deployment. Prioritizing highest-volume locations first.
🟡 Action Required
CRM Level Set — Reconciliation
John Marsh oversold CRM capabilities in contract. Scope has been transferred to The DRIPBaR's team. Ben Crosbie owns reconciliation oversight. Jason Drohn's team will provide a bid/SOW. No work commences without Ben's approval. DC to minimize John's involvement to website-only enablement.
01
Webhook Nervous System — Data Flow Architecture
flowchart TB classDef website fill:#1A3260,stroke:#C9A84C,stroke-width:2px,color:#F5F2EC,rx:2 classDef newsite fill:#0F2A1A,stroke:#27AE60,stroke-width:2px,color:#F5F2EC,rx:2 classDef ghl fill:#122348,stroke:#C9A84C,stroke-width:2px,color:#F5F2EC classDef zenoti fill:#0B1C3A,stroke:#C9A84C,stroke-width:2px,color:#F5F2EC classDef resolved fill:#062010,stroke:#27AE60,stroke-width:2px,color:#F5F2EC classDef decision fill:#1A3260,stroke:#E8C97A,stroke-width:2px,color:#E8C97A classDef outcome fill:#062010,stroke:#27AE60,stroke-width:2px,color:#F5F2EC classDef legacy fill:#1A1A2E,stroke:#555,stroke-width:1px,color:#8B9AB5,style:dashed subgraph LEGACY["⚠ LEGACY STATE — Being Deprecated"] LGR["Genie Rocket\n(Fragmented)"] LGH["Private GHL\nSub-Accounts\n(Non-Standardized)"] LGR -.->|"Being Migrated"| LGH end subgraph CAPTURE["① LEAD CAPTURE LAYER"] WEB["🌐 Leads Evolved Website\n(Hero Page + 'Book Now' CTA)"] MCHOT["🏨 MC Hotlas Website\n(New Stack Entry Point)\n→ GHL Connected"] PAID["📢 Paid Media\nGoogle · Meta · TikTok\n✓ LegitScript Cleared"] WEB3["📱 Website\nContact Form"] PAID -->|"Traffic"| WEB PAID -->|"Traffic"| MCHOT WEB3 -->|"Form Submit"| WEB end subgraph WEBHOOK["② WEBHOOK NERVOUS SYSTEM"] WH["⚡ Webhook Trigger\n(Real-Time Data Push)"] WH2["⚡ Webhook Trigger\n(MC Hotlas → GHL)"] GHL["🎯 GHL Master\nSub-Account\n(John Marsh Standard)"] LEGIT["✅ LegitScript\nDomain Verified\n[RESOLVED]"] WEB -->|"Click 'Book Now'"| WH MCHOT -->|"Lead Captured"| WH2 WH -->|"POST /webhook"| GHL WH2 -->|"POST /webhook"| GHL LEGIT -.-|"Unblocks Ad Traffic"| WH end subgraph AHSAN["③ THE AHSAN ROUTING LOGIC — New vs. Returning"] ROUTE{{"Is Guest\nin Zenoti?"}} GHL -->|"Contact Captured"| ROUTE end subgraph NEWGUEST["④-A NEW GUEST PATH"] OPP["📋 Zenoti\nOpportunity Module\n(Lead Nurture)"] ASSIGN["👤 Staff Follow-Up\nAssigned in Zenoti"] CONV["💰 Guided\nBooking Conversion"] ROUTE -->|"NEW GUEST\n(Not in Zenoti)"| OPP OPP --> ASSIGN ASSIGN --> CONV end subgraph RETURNING["④-B RETURNING GUEST PATH"] APPT["📅 Zenoti Appointment\nBook\n(Direct Booking)"] CONF["✅ Confirmation\n+ Automated Follow-Up"] ROUTE -->|"RETURNING GUEST\n(Exists in Zenoti)"| APPT APPT --> CONV2["💰 Revenue"] APPT --> CONF end subgraph ROS["⑤ REVENUE OPERATING SYSTEM — 4 Pillars"] OACF["🔵 OACF\nBooking Completions"] LCQE["🟡 LCQE\nSpeed-to-Contact"] AARS["🟠 AARS\nAbandoned Cart Recovery"] CLMA["🟢 CLMA\nMembership Retention"] end CONV --> ROS CONV2 --> ROS CONF --> CLMA LEGACY -.->|"Migration Path\n(5–10 Locations/Batch)"| GHL class WEB,WEB3,PAID website class MCHOT newsite class GHL,WH,WH2 ghl class OPP,APPT,ASSIGN,CONF,CONV,CONV2 zenoti class LEGIT resolved class ROUTE decision class OACF,LCQE,AARS,CLMA outcome class LGR,LGH legacy
Primary Data Flow (Webhook)
Migration Path (Batched)
Critical Blocker
⚡ Webhook fires on every "Book Now" click · Real-time push to GHL
🧠 "Ahsan Logic" routes New vs. Returning guests at the decision node
🏨 MC Hotlas — new website entry point, independent webhook → same GHL master
✅ LegitScript resolved — paid media traffic now flows freely
02
The 4 ROS Pillars — Revenue Operating System Goals
01
OACF
Online Appointment
Conversion Flow
Eliminate friction between "interest" and "booked appointment." Optimize the Hero page UX, reduce drop-off at the Zenoti booking widget, and ensure every paid click has a clear conversion path.
Key Metric: Booking Completion Rate per Location
Lever: Hero-page UX · API booking flow · Abandoned session triggers
02
LCQE
Lead Capture &
Qualification Engine
Capture every inbound lead — from ads, organic, and referral — and qualify them via GHL automation. New guest contacts routed to Zenoti Opportunity Module for human-assisted conversion within a defined speed-to-contact SLA.
Key Metric: Speed-to-Contact (Target: <5 min)
Lever: Webhook → GHL → Zenoti Opportunity routing
03
AARS
Abandoned Appointment
Recovery System
Recover lost Zenoti carts — guests who initiated booking but did not complete. Automated re-engagement via GHL sequences (SMS + Email) triggered when a Zenoti session ends without confirmation.
Key Metric: Cart Abandonment Recovery Rate
Lever: Zenoti abandoned session webhook → GHL automation
04
CLMA
Client Lifecycle
Marketing Automation
Drive retention, membership upsell, and lifetime value through automated lifecycle campaigns. Leverage Zenoti visit history + GHL segmentation to trigger post-visit re-engagement, membership conversion, and win-back sequences.
Key Metric: Member Retention Rate · LTV Per Client
Lever: Zenoti → GHL lifecycle triggers · RFM segmentation
02.5
Dr. OS — Digital Revenue Operating System · Website Task Force
EXECUTIVE CHARTER · 90-DAY MANDATE
"Dr. OS is how we turn our digital presence into a revenue engine — measured weekly, prioritized intentionally, and executed with accountability."
— Jamie Stewart Osborn, President, The DRIPBaR
CADENCE
Tuesday
12:30 PM Central
60-DAY CHECK-IN MILESTONE
Task Force Roster & Roles
JSO
Jamie Stewart Osborn
DRIPBaR · President
Executive Sponsor
  • Owns initiative at exec level
  • Partners with Jason Drohn
  • Leads first several meetings
  • Final strategic authority
JM
John Marsh
Leads Evolved
Website Strategy Lead / Primary POC
  • Owns website performance & SEO
  • Provides strategic recommendations
  • Guides execution priorities
  • Technical direction (website only)
JJ
Jason Jackson
DRIPBaR · Franchisee Rep
Reporting & Prioritization Lead
  • Weekly website performance reports
  • Insight development
  • Defines priority actions w/ John
  • Franchisee voice at the table
FJ
Felicia Janovich
DRIPBaR · Operations
Execution & Accountability Lead
  • Converts priorities → tasks
  • Manages MS Planner (Dr. OS dashboard)
  • Tracks progress & completion
  • System-wide visibility owner
DC
Dikalo Chie
DC Consulting Group
IT Implementation Lead
  • Strategic platform integration
  • Digital Revenue Optimization
  • Technical feasibility w/ John
  • Leads internal DROS weekly
  • Sets goals, milestones, outcomes
Executive Oversight — Digital Infrastructure
JD
Jason Drohn — DoneForYou
Oversees full digital ecosystem · Ensures DRIPBaR ownership & control · Aligns with long-term digital strategy · Removes roadblocks · Also scoping CRM reconciliation bid (pending Ben approval)
Weekly Operating Rhythm — Dr. OS Cadence
STEP 01
Website Report Generated
JASON JACKSON
SEO performance, traffic, conversion, and location-level website data delivered to the group.
STEP 02
Insights & Opportunities Identified
JACKSON + JOHN MARSH
Joint interpretation of data. Gaps, wins, and emerging opportunities surfaced for prioritization.
STEP 03
Priorities Finalized
JACKSON + JOHN MARSH
Ranked action list confirmed. Revenue-first lens applied. Franchisee perspective integrated.
STEP 04
Task Creation & Assignment
FELICIA — MS PLANNER
Priorities converted into tasks in the Dr. OS Planner dashboard. Owners and due dates assigned.
STEP 05
Strategic Implementation
DC + JOHN (as needed)
Technical execution. DC focuses on platform integration, DROS requirements, and IT implications.
STEP 06
Oversight & Alignment
JASON DROHN
Executive review. Infrastructure decisions, DRIPBaR ownership controls, and strategic alignment confirmed.
April 15 Hard Deliverables
Leads Evolved Ticketing System
Structured ticket intake system via John Marsh. Converts ad hoc website requests into a managed, accountable execution pipeline. Required for DROS visibility.
OWNER: JOHN MARSH · DUE: APR 15
Liquivida Integration Progress
Progress report on Liquivida location integration into the standardized digital ecosystem. Website presence, booking flow, and GHL sub-account alignment.
OWNER: JOHN MARSH · DUE: APR 15
Dr. OS Guiding Principles
Revenue-First MindsetEvery decision evaluated against revenue impact, not website vanity metrics.
Single-Threaded StrategyOne website strategy owner (John Marsh). No conflicting directions from multiple voices.
Franchisee-InformedJason Jackson ensures real-world franchisee feedback shapes every priority decision.
Centralized ExecutionFelicia owns accountability. One Planner dashboard. Full visibility network-wide.
Strategic IT IntegrationDC connects website priorities to DROS architecture and Zenoti/GHL implications.
Owned InfrastructureFranchisees must NOT control this. Goal: they will WANT to use it because it's proven superior.
Rhino 7 Growth Context
With Rhino 7 partnership accelerating unit sales across both Traditional and DRIP Mini formats, the DROS must be ready to reduce new franchisee ramp time and accelerate path-to-profitability at scale. A proven DROS is a franchise sales differentiator, not just an operational tool.
02.7
Dr. OS Reporting Infrastructure — Jason Jackson · Data Pipeline Architecture
Reporting Lead: Jason Jackson · Dr. OS Task Force
Primary mission: Error-first reporting — systematic identification of critical site errors from GSC, Ahrefs, and connected platforms, paired with a change log tracking what was fixed, when, and by whom. Performance reporting is a supplemental layer built on the same pipeline.
NETWORK SCOPE
~111
Subdomains + Root Domain
BUILD PHASE: KELLER PILOT
Automated Reporting Pipeline — Data Flow
flowchart LR classDef source fill:#1A3260,stroke:#C9A84C,stroke-width:2px,color:#F5F2EC classDef critical fill:#2D0A08,stroke:#C0392B,stroke-width:2px,color:#F5F2EC classDef pipeline fill:#0F1F45,stroke:#C9A84C,stroke-width:2px,color:#F5F2EC classDef output fill:#062010,stroke:#27AE60,stroke-width:2px,color:#F5F2EC classDef pending fill:#2A1A03,stroke:#D4881A,stroke-width:1.5px,color:#F5F2EC classDef pilot fill:#062010,stroke:#27AE60,stroke-width:1.5px,color:#8B9AB5,style:dashed subgraph SOURCES["DATA SOURCES — Platform Access Required"] GSC["🔴 Google Search\nConsole\n~111 Properties\n[CRITICAL]"] GA4["🔴 Google Analytics 4\nRoot + All Subdomains\nAPI Access\n[CRITICAL]"] AHR["🔴 Ahrefs Enterprise\n220K API units/mo\nCorporate Acct Needed\n[CRITICAL]"] BL["🟡 BrightLocal\nFull Network + API\nJohn Marsh to Verify\n[HIGH]"] BING["🟡 Bing Webmaster\nAll Subdomains\nCorp Acct Needed\n[HIGH]"] WP["🟡 WordPress REST API\nRead-Only All Subdomains\nDC to Configure\n[HIGH]"] GBP["🟡 GBP UTM Tracking\n110 Profiles\nBulk URL Update\n[HIGH]"] REDIR["🟡 Redirect Map\nAll Legacy → Subdomain\nPost-Jan Migration\n[HIGH]"] end subgraph PIPELINE["JASON JACKSON — Automated Reporting Engine"] PULL["⚡ Weekly Automated\nData Pull\n(API + Scripts)"] ERR["🔍 Error Detection\nCrawl · Index · CWV\nBroken Links · Redirects"] CHLOG["📋 Change Log\nFix Tracking\nWho · What · When"] PERF["📊 Performance Layer\nTraffic · Rankings\nConversions by Location"] PULL --> ERR PULL --> PERF ERR --> CHLOG end subgraph CADENCE["WEEKLY DR. OS OUTPUT"] RPT["📄 Weekly Error\n+ Performance Report\n(All ~111 Locations)"] PRIO["🎯 Prioritized Fix List\nJackson + John Marsh"] TASK["✅ Planner Tasks\nFelicia · Dr. OS Dashboard"] RPT --> PRIO PRIO --> TASK end GSC -->|"Read · Crawl + Index Data"| PULL GA4 -->|"API · Traffic + Conversions"| PULL AHR -->|"API v3 · Site Audit + Backlinks"| PULL BL -->|"API · Local Rank + Citations"| PULL BING -->|"Crawl Errors + Coverage"| PULL WP -->|"REST API · Page Metadata"| PULL GBP -->|"UTM-Tagged Traffic → GA4"| PULL REDIR -->|"Redirect Integrity Check"| ERR CHLOG --> RPT PERF --> RPT TASK -->|"DC + John Execute"| FIX["💰 Revenue\nImpact"] class GSC,GA4,AHR critical class BL,BING,WP,GBP,REDIR pending class PULL,ERR,CHLOG,PERF pipeline class RPT,PRIO,TASK,FIX output
Platform Access Request — Status & Priority
🔴 Critical
Google Search Console
Read Only · ~111 Properties
Primary error source — coverage failures, indexing exclusions, crawl errors, Core Web Vitals. GSC does not preserve historical data. Every unverified week is permanently lost migration data.
✓ Keller Pilot Active
Network: Access Needed
🔴 Critical
Google Analytics 4
Root Account + API Access
Connects error fixes to real traffic outcomes. API required — manual exports break the automated weekly pipeline. Must confirm all subdomains have active GA4 data streams.
✓ Keller Personal Property
Corporate: Access Needed
🔴 Critical
Ahrefs Enterprise
Full Seat + API v3 + MCP Key
Primary diagnostic tool: site audits, broken links, redirect chains, backlink health. Jason's personal Standard plan (~150K units/mo) is insufficient. Full network = ~220K units/mo required.
✓ Personal Plan (Keller Only)
Corp Enterprise: Must Create
🟡 High
BrightLocal
Full Network + API Layer
Local rank tracking, citation consistency, NAP health, GBP monitoring. API access required — dashboard-only insufficient for automated pipeline. John Marsh to verify API availability and cost structure.
⚠ John Marsh Verification Needed
🟡 High
Bing Webmaster Tools
Corporate Account · Full Admin
Covers Bing + DuckDuckGo index. Surfaces errors GSC misses. DuckDuckGo is a non-negligible segment for health/wellness. Free platform — high ROI for a one-time setup.
⚠ Corporate Account Needed
🟡 High
WordPress / CMS
Read-Only + REST API
Visibility into page content and metadata. Required to correlate site changes with ranking/error movement. Read-only — no edit access. REST API enables automated page metadata retrieval.
⚠ DC to Configure Auth
🟡 High
GBP UTM Tracking
Bulk Implementation · 110 Profiles
UTM parameters on GBP website URLs route profile traffic into GA4 as a trackable segment. One-time bulk update — format: ?utm_source=google&utm_medium=organic&utm_campaign=gbp_website
⚠ Bulk Update Pending
🟡 High
Redirect Map Documentation
Full Legacy → Subdomain Map
Jan 2026 migration dropped network traffic significantly. Redirect integrity is a core error reporting item. Need: old URL → new URL map for all ~110 locations. Screaming Frog export or server config acceptable.
⚑ Priority Error Item — Not Yet Completed
🔴 Ahrefs — Corporate Account Required
Jason's personal Standard plan covers the Keller pilot only (~2,000 units/month). Running weekly site audits across all 110+ subdomains requires ~220,000 API units/month — approximately 110× over the Standard plan limit. A corporate Advanced or Enterprise tier account must be created and owned by The DRIPBaR.
✓ KELLER PILOT
~2K
API units/month
⚠ FULL NETWORK
~220K
API units/month
Two-Key Strategy (Post-Enterprise Setup)
API v3 KEY
Used by automated weekly script execution. Counts against monthly unit budget. Scheduled pulls only — minimizes API consumption.
MCP KEY
Used for ad-hoc research sessions. Does not count against monthly API unit budget. Separates exploratory work from the automated pipeline.
Deployment Path — Keller Pilot → Full Network
Phase A · Now Active
Keller Pilot
keller.thedripbar.com · Live testing environment using Jason's personal accounts. System is being built, vetted, and calibrated here before touching the network.
  • GSC: Jason's personal property — connected ✓
  • GA4: Personal property installed ✓
  • Ahrefs: Personal Standard plan — active ✓
  • Error tracking: Being built and vetting ✓
  • Change log format: Being validated ✓
  • Goal: fully tested, reliable, actionable before scaling
→
Phase B · Pending Access Grants
Full Network (~111 Locations)
thedripbar.com root + all active subdomains. Minimal config changes per data source once Keller system is proven. No hard deadline — priority is building it right.
  • GSC: Read access to all 111 properties
  • GA4: Root corporate account + API access
  • Ahrefs Enterprise: Corporate account created
  • BrightLocal: Full network + API (John verifies)
  • Bing WMT: Corporate account + all subdomains verified
  • WordPress REST API: DC configures read-only auth
  • GBP UTM: Bulk update across 110 profiles
  • Redirect Map: All legacy → subdomain docs shared
DC
DC Action Items — IT Implementation Lead
WordPress REST API auth: Configure read-only authentication for Jason across all subdomain properties. Coordinate with hosting/infra team. · GA4 access: Facilitate root-level corporate account access + confirm all subdomain data streams are active. · Ahrefs Enterprise: Flag corporate account creation as a procurement item — route to Jason Drohn for approval. · GBP UTM: Coordinate bulk UTM parameter update across 110 profiles or delegate to appropriate team. · Redirect Map: Retrieve or commission full redirect documentation from Leads Evolved / hosting provider for the January 2026 migration.
03
Strategic Roadmap — 3-Phase Execution Plan
gantt title The DRIPBaR DROS Migration & Dr. OS Roadmap dateFormat YYYY-MM-DD axisFormat %b %Y todayMarker on section Phase 1 — Stabilization LegitScript Domain Fix :done, p1a, 2026-02-01, 2026-04-14 Hero-Page UX Optimization :active, p1b, 2026-02-10, 2026-02-28 Ad Recovery (Post-LegitScript) :done, p1c, 2026-02-15, 2026-04-14 Ahsan Logic: New vs Returning (GHL-Zenoti):done, p1d, 2026-01-20, 2026-02-20 Pilot Batch — 5 Locations :active, p1e, 2026-02-15, 2026-03-01 MC Hotlas Website → GHL Integration :done, p1f, 2026-04-01, 2026-04-14 section Dr. OS Task Force — Website Dr. OS Task Force Kickoff (Jamie) :done, dos1, 2026-02-19, 2026-02-21 Weekly Cadence Established (Tues 12:30CT) :active, dos2, 2026-02-24, 2026-09-30 CRM Reconciliation — Scope & Bid (Ben/JD) :crit, dos3, 2026-02-24, 2026-03-15 Leads Evolved Ticketing System :dos4, 2026-03-01, 2026-04-15 Liquivida Integration Progress :dos5, 2026-03-01, 2026-04-15 Dr. OS 60-Day Check-In Milestone :milestone, dos6, 2026-04-20, 0d Dr. OS 90-Day Evaluation :milestone, dos7, 2026-05-20, 0d section Jason Jackson — Reporting System Keller Pilot (Build & Vet) :active, rep1, 2026-02-15, 2026-04-01 GSC Access — All 111 Properties :crit, rep2, 2026-03-01, 2026-03-15 GA4 Root Account + API Access :crit, rep3, 2026-03-01, 2026-03-15 Ahrefs Enterprise Account Creation :crit, rep4, 2026-03-01, 2026-03-20 WordPress REST API Auth (DC) :rep5, 2026-03-10, 2026-03-25 GBP UTM Bulk Update (110 Profiles) :rep6, 2026-03-10, 2026-03-31 BrightLocal API Verification (John) :rep7, 2026-03-05, 2026-03-20 Redirect Map Documentation :crit, rep8, 2026-03-01, 2026-03-15 Full Network Reporting Live :milestone, rep9, 2026-04-01, 0d section Phase 2 — Standardization John Marsh GHL Template Finalization :p2a, 2026-02-20, 2026-03-07 Mass Deployment — Batches of 5–10 :p2b, 2026-03-01, 2026-04-30 OACF + LCQE Automation Go-Live :p2c, 2026-03-10, 2026-04-15 AARS (Abandoned Cart) Deploy :p2d, 2026-03-20, 2026-04-30 Zenoti Data Cleanup (459 Services) :p2e, 2026-02-24, 2026-04-30 section Phase 3 — Optimization Full API Sync (1:1 Attribution) :p3a, 2026-04-15, 2026-06-30 CLMA Lifecycle Automation :p3b, 2026-05-01, 2026-07-31 Network-Wide BI Dashboard (Exec Layer) :p3c, 2026-05-15, 2026-08-01 Rhino 7 Franchise Ramp — DROS Ready :p3e, 2026-05-01, 2026-08-31 3,000-Location Scale Readiness :p3d, 2026-06-01, 2026-09-30 section Social & Digital Presence Apple Business Connect — Corporate Acct :crit, soc1, 2026-04-07, 2026-04-21 Google Business Group — DC Access + Cleanup :crit, soc2, 2026-04-07, 2026-04-14 Bing Corporate Account + Google Sync :soc3, 2026-04-07, 2026-04-21 Distribution Email Pilot (Foxboro+Newport):soc4, 2026-04-14, 2026-04-30 Instagram Ownership Migration :soc5, 2026-04-21, 2026-07-31 LinkedIn Corporate Structure (Ben approval):soc6, 2026-04-14, 2026-05-15 CF Onboarding Google Form (Zap → Salesforce):soc7, 2026-04-07, 2026-04-21 TikTok Integration — CF Platform :soc8, 2026-04-15, 2026-06-30 Distribution Email — Full Network Rollout :soc9, 2026-05-01, 2026-08-31 section Operational Infrastructure Ticketing Broadcast Email to Franchisees :crit, ops1, 2026-04-14, 2026-04-16 Internal Pre-Meeting Cadence Established :active, ops2, 2026-04-14, 2026-09-30 AI Search Strategy Research (DC) :ops3, 2026-04-14, 2026-04-21 Jason Jackson Browser Agent (Jane) Polish :ops4, 2026-04-14, 2026-04-30 Website v2 Blueprint + Module Design :ops5, 2026-04-14, 2026-06-01 Website v2 Staging Build :ops6, 2026-06-01, 2026-08-01 Website v2 Beta Test (Handful Locations) :ops7, 2026-08-01, 2026-09-01 Franchisee Network SEO Report (Jamie) :milestone, ops8, 2026-05-31, 0d Website v2 Network Rollout :ops9, 2026-09-01, 2026-12-31
Phase 01 · NOW
Stabilization
IMMEDIATE · Feb 2026
  • LegitScript Fix: Re-verify store.dripdirect domain. Unblocks all paid media spend immediately.
  • Hero-Page UX: Redesign booking CTA flow to reduce drop-off from paid traffic.
  • Ad Recovery: Restore Google/Meta/TikTok campaigns post-domain approval.
  • Pilot Batch: Deploy standardized GHL to first 5 locations. Validate Ahsan routing logic end-to-end.
  • Zenoti Hygiene: Begin 459-service SKU rationalization.
Phase 02 · MARCH
Standardization
MARCH 2026 · Mass Deployment
  • John Marsh Templates: Finalize standardized GHL sub-account config. "Fix Once, Deploy All."
  • Network Rollout: Migrate all 111+ locations in batches of 5–10. Eliminate Genie Rocket / Private GHLs.
  • OACF + LCQE Live: Automated booking and lead qualification flows activated.
  • AARS Deploy: Abandoned Zenoti cart recovery sequences go live.
  • Speed-to-Contact SLA: Enforce <5 minute response protocol via GHL automation.
Phase 03 · LONG-TERM
Optimization
Q2–Q3 2026 · Scale to 3,000
  • Full API Sync: 1:1 attribution between ad spend and Zenoti revenue. End the last-click black box.
  • CLMA Lifecycle: Automated retention, membership upsell, and win-back sequences powered by Zenoti + GHL.
  • Executive BI Dashboard: Network-wide performance intelligence for franchise ops leadership.
  • RFM Segmentation: Customer lifetime value modeling across all active members.
  • 3,000-Location Ready: ROS architecture validated and templated for global franchise scale.
04
Executive Summary — Strategic Position
The Core Architectural Thesis

The DRIPBaR is transitioning from a fragmented, location-by-location technology posture to a unified Digital Revenue Operating System that treats all 111+ (and future 3,000+) locations as nodes in a single intelligent network — and the Dr. OS Task Force is the executive mechanism that drives it.

The Webhook Nervous System now has two entry points: the Leads Evolved website and the newly integrated MC Hotlas website — both pushing lead data via webhook into the same GHL Master Sub-Account, ensuring every inbound channel feeds the same routing logic and reporting pipeline.

The "Ahsan Logic" (New vs. Returning routing) is the first proof point that sophisticated automation is achievable at scale — tested, validated, and ready for network deployment.

The long game: Franchisees do not control this architecture — and over time they will not want to. They will see the results and choose the system because it outperforms any alternative. This is DRIPBaR's sustainable competitive moat at scale.

The Single Biggest Risk
✅ LegitScript Resolved · Paid Media Unblocked

The LegitScript domain mismatch on store.dripdirect has been resolved. Paid media campaigns across Google, Meta, and TikTok are now unblocked. Phase 1 Stabilization's primary blocker is cleared — the top-of-funnel acquisition engine is live.

The Primary Unlock

Resolving LegitScript + completing Phase 1 Stabilization creates the foundation from which Phase 2 mass standardization can be executed with confidence — turning the John Marsh "Fix Once, Deploy All" strategy into The DRIPBaR's unfair competitive advantage at network scale.

Rhino 7 Imperative

Rhino 7's acceleration of unit sales — Traditional + DRIP Mini — means the DROS must be proven and deployable before the next wave of franchisees opens. A functioning DROS cuts new franchisee ramp time and accelerates breakeven. It is both an operational requirement and a franchise sales differentiator.

05
Social & Digital Presence Layer — Consumer Fusion Partnership Architecture
Consumer Fusion · Vendor Partnership · Apr 7, 2026 Architecture Decision
The DRIPBaR's social and local digital presence is being standardized under a corporate-owned, vendor-executed model. Consumer Fusion (CF) manages page creation and optimization. Corporate owns all accounts via a distribution email standard per location — ensuring DRIPBaR retains control through any franchise transfer, ownership change, or vendor transition.
VENDOR
Consumer Fusion
thedripbar@consumerfusion.com
PILOT: FOXBORO + NEWPORT
🔴 Critical Policy Risk — Instagram Page Disabling
The threat: When franchise employees add the master Instagram login to their personal phones, any Meta content violation on their personal account cascades and disables the DRIPBaR business page. Meta is not reinstating these pages. Once disabled, they are gone. CF has confirmed this has already affected DRIPBaR franchisees.
Mandatory Policy — All Locations:
✗ NEVER share master Instagram login with employees
✗ Employees must NOT add master login to personal phones
✓ All posting must go through the Consumer Fusion dashboard
✓ Users can be added via Meta Business Manager for posting without master login
✓ LegitScript certification does not protect against Meta violations
Platform Coverage — Status & Ownership
🎵
TikTok
CF Rollout Q2 2026
CF adding TikTok to platform by end of Q2. Corporate to own and create TikTok pages using the distribution email standard — not franchisees. CF to advise on corporate umbrella structure once confirmed. TikTok pages will connect to CF dashboard for unified posting.
💼
LinkedIn
Pending Ben Approval
LinkedIn company pages must be created under a personal account — CF cannot create them. Recommendation: Ben (or designated corporate person) creates the umbrella LinkedIn company; franchisees get access to their individual location pages. Cheyenne (Reagan's team) to assist. Prevent franchisees from creating competing "The DRIPBaR" pages.
📊
CF Dashboard
Active
Consumer Fusion single dashboard for franchisee posting across all connected platforms. Q2 adds: TikTok integration, Stories posting, comment replies. Franchisees should post exclusively through this dashboard — eliminates master login risk and keeps all content in one auditable pipeline.
Meta Business Portfolio — Decided Account Structure
▣
DRIPBaR Corporate Meta Business Portfolio
Corporate owns · Corporate credit card · Brand fund ads run here
└─
Ad Account per Location (e.g., North Miami Ad Account)
Franchisee added as User (full control of their page only)
Does not grant access to corporate portfolio
└─
Vendor / 3rd Party Ad Agency
Added as Partner with their own portfolio + separate credit card
Must grant franchisee access to vendor ad account so data is retained if vendor is removed
└─
Facebook + Instagram Pages per location
Connected pair — ads run across both from same manager
Ownership migrating to distribution email standard
Key principle: One credit card per ad account. Corporate runs brand fund ads from corporate account. Franchisees running independent ads use their own portfolio/card. Vendors must not own the ad account — franchisee or corporate must retain ownership.
Distribution Email Standard — Per Location
EMAIL FORMAT
[city].social@thedripbar.com
e.g., northmiami.social@thedripbar.com
Each email is a distribution list with three recipients:
1.
Franchisee / Location Owner — receives all account notifications and 2FA codes
2.
Corporate DRIPBaR Contact — retains access at all times for ownership transfer scenarios
3.
Consumer Fusion — thedripbar@consumerfusion.com added as vendor partner for page setup and management
Pilot first: Foxboro + Newport. Test that distribution list receives verification codes correctly before network rollout. Cheyenne creates emails; CF receives credentials at onboarding.
New Location Onboarding — Social Digital Workflow
STEP 01
Distribution Email Created
Cheyenne · Reagan's Team
Create [city].social@thedripbar.com distribution list. Add: franchisee, corporate contact, thedripbar@consumerfusion.com. Never share master login with employees.
STEP 02
CF Google Form Submitted
Corporate Team (not Owner)
CF's new Google Form (Zaps to Salesforce) completed by corporate onboarding team. Includes distribution email, location details, TikTok login, and all social assets. Owner never touches this.
STEP 03
CF Creates All Profiles
Consumer Fusion
CF creates: Facebook page + ad account, Instagram (connected), X, Yelp, Google (under corporate group). All created using distribution email. Apple Maps added to corporate Business Connect account.
STEP 04
Corporate Platforms Set Up
DC
Apple Maps: added to corporate Business Connect (auto-verifies). Bing: auto-syncs from Google weekly — no manual page creation needed. GBP UTM parameters applied for GA4 tracking.
STEP 05
Franchisee Onboarded to CF Dashboard
Reagan · Amanda / Cheyenne
Franchisee introduced to Consumer Fusion posting dashboard. All platforms connected. All posting done through CF — no master login sharing. Employee posting policy communicated clearly.
STEP 06
Access Confirmed & Logged
Felicia · Planner
All accounts logged in Dr. OS Planner with distribution email, platform URLs, and access confirmation. Ownership transfer SOP applied for any future franchise sale or closure.
🔴 Immediate — DC
Apple Business Connect Account
Create corporate Apple Business Connect account. Claim existing location listings (if present) and migrate into corporate. CF confirmed: verified corporate account = auto-verification for all future locations in minutes.
🔴 Immediate — DC
Google Business Group Access
DC to be added to the corporate Google Business Group (Deyfilia to add). Remove Emily Monroe (former Tentacle employee — only current manager). DC gains access to all ~111 location GBP profiles in one action.
🟡 Pending Ben — Felicia
LinkedIn Corporate Structure
LinkedIn company pages require a personal account as creator. Ben (or designated corporate exec) must create the DRIPBaR corporate LinkedIn umbrella. Franchisees then get access to their own location pages — prevents competing "The DRIPBaR" pages appearing.
06
Operational Infrastructure — Ticketing · Meeting Cadence · Website Improvements · AI/GEO Search · Compliance
Meeting Cadence — Jamie's Decision (Apr 14)
Internal Pre-Meeting
IMMEDIATELY BEFORE DR. OS WEEKLY
Purpose: Corporate team (DC, Felicia, Emily) works directly with John Marsh on priorities, issues, and action items before the broader Dr. OS call.

Attendees: DC · Felicia · Emily · John Marsh
Scope: Technical issues, platform access, ticket review, CRM, GHL pipeline, infrastructure decisions.

Jamie confirmed: "Park that meeting immediately prior to this one." DC leads this cadence per Jamie's mandate.
Dr. OS Weekly — Refocused
TUESDAY 12:30 PM CT
Purpose: SEO performance review and prioritization only. Narrowed from broad operational review to a focused SEO accountability meeting.

Attendees: Jamie · John Marsh · Jason Jackson · DC · Felicia
Scope: SEO report (Jackson) → insights + priorities (Jackson + John) → action items (Felicia/Planner).

Jamie: "John and Jason Jackson focusing on SEO — that's the purpose. Recovery, stabilization, optimization."
Leads Evolved Ticketing System — Now Live
✓
System Live · Franchisee Invite Broadcast Required
John Marsh confirmed the ticketing system is ready today. Corporate must send a broadcast email to all franchisees notifying them an invite is coming. Franchisees click the link, create a password, and gain access. Simple front-end (email form + file upload). Complex back-end routing. Action: Corporate sends broadcast ASAP.
Intake
Franchisee Submits Ticket
Franchisee
Simple email-form UI. Attach images or files. Deliberately minimal. No jargon, no complexity for the end user.
Triage
Account Manager Categorizes
Nikki · Leads Evolved
Reviews incoming ticket. Adds category, priority, and context. Requests clarification if vague. Assigns to correct team member.
GHL Route → Ahsan
All GHL Tickets → Ahsan
AHSAN · GHL LEAD
Ahsan is the single point of contact for all GHL-related work. DC monitors Ahsan's ticket queue for oversight. Every GHL item flows here. Confirmed by John + DC.
Specialist Route
Google Ads → John
Web Edits → DJ
CRM → Ahsan
Leads Evolved Team
Non-GHL tickets routed to appropriate specialist. Google Ads goes directly to John. Website edits to DJ. No ticket falls through unclaimed.
Resolution
Fix Executed + Documented
DC Oversight
Ticket closed with resolution notes. Feeds into Jason Jackson's change log for the weekly Dr. OS error-fix tracking report.
Website Improvements — Strategic Rebuild + Zenoti Integration
John Marsh is building Website v2 with full Zenoti integration incorporated from the ground up — not bolted on after launch. The goal is to incorporate everything learned from v1 (including Zenoti, GHL, booking flow, local offers) into a single cohesive build. A staging environment will be used to beta test a handful of locations before network-wide rollout. Jamie's mandate: "We don't want to keep rebuilding the same site."
PHASE A · NOW
Blueprint + Module Design
Mapping all required modules: Zenoti booking integration, GHL webhook triggers, local offers CMS, AI-optimized content structure. DC providing requirements on digital revenue optimization needs.
PHASE B · STAGING
Staging Build
Full website built in staging environment. No live traffic. Zenoti booking flow, local offers feature, and GHL webhook tested end-to-end in isolation before any location touches it.
PHASE C · BETA
Beta Test — Handful of Locations
Select 3–5 locations for live beta. Validate Zenoti integration, booking conversion, and GHL webhook in production. Capture issues before network rollout. Jason Jackson measures SEO impact in real time.
PHASE D · LAUNCH
Network-Wide Rollout
Batch migration of all locations to v2. Coordinated with GHL standardization (John Marsh templates) so both website and CRM migrate together per cohort. No repeat of the January 2026 traffic event.
AI Search Presence Strategy — New Frontier
🟡 Early Planning — DC + John
The Problem
AI-powered search (ChatGPT, Perplexity, Google AI Overviews) is increasingly intercepting top-of-funnel queries — "best IV therapy near me," "weight loss drip," etc. — before users reach organic results. The DRIPBaR needs a presence in these AI responses to protect discovery.
Building Now — John + v2 Site
The Foundation
John is laying the blueprint for a management site integrated with Website v2 that is designed with AI-discoverability in mind — structured data, authoritative content signals, entity markup. The 2,500 directory submissions also build the citation authority that AI models pull from.
DC Research Task
Next Week
DC to research and present an AI search optimization strategy at the next Dr. OS call. Focus areas: GEO (Generative Engine Optimization), structured data requirements, citation signals AI models favor, and how the DROS architecture positions The DRIPBaR for AI-native discovery.
Jane (Canadian Franchise) — Browser Agent Integration
⚠ No API Access — Jane Platform
Jane (used by Canadian franchises) provides zero API access. Standard integration approaches are blocked. The only data extraction pathway is via browser automation — logging in and scraping. John has a contact (Danny's tech person) who has a workflow for this but has not yet connected.
✓ Jason Jackson — Browser Agent Solution
Jason Jackson built a browser agent that automatically logs into Jane, navigates to reports, and pulls appointment data and client history — previously done manually. Agent is still being fine-tuned but is operational. Shareable with the team as the network Jane solution pending final polish.
Franchisee Network SEO Update — Jamie's Q2 Target
The Goal: A Simple, Positive Trend Report
Jamie wants to circle back to the full franchise system by late May or June with a high-level, non-biased aggregate SEO performance update. Not individual deep dives — a single network-level trend showing growth. "Non-biased. Here's where we sit. Here's how it's growing."

Felicia's franchisee survey found: 7/16 don't understand ROI and 9 prioritize "ranking higher" over revenue outcomes. The reporting format must meet franchisees where they are — a rising bar chart, not a technical SEO breakdown.
Report Design Principles
Aggregate, not individual — network-wide trend line, not per-location deep dives
Revenue-framed — traffic only matters if it converts; frame everything as "leads in the door"
Visual-first — bar chart going up is the communication vehicle, not a written report
Jamie presents — framed as a corporate commitment update, not a vendor defense
07
SEO Performance — Network Data Layer · 16-Week GSC Record
POST-RECOVERY STATUS — CONFIRMED

DC, Jason Jackson, and John Marsh aligned on the June 2 call: The network is post-recovery. The platform is measurably healthier than February/March. The next chapter is converting expanded visibility into clicks and bookings.

IMPRESSIONS/WEEK
3×
165K → ~493K · Sustained post-Mar 21
AVG POSITION
8.1
Was 11–16 (page 2) in February
WEEKLY CLICKS (MAY 28)
7,014
−0.9% WoW · Momentum holding
28-DAY CLICKS
30,015
−2.2% vs prior 28d · Stabilizing
16-WEEK GSC TREND · FEB 14 – MAY 28, 2026

SOURCE: JASON JACKSON · SC-DOMAIN:THEDRIPBAR.COM · VERIFIED

WEEK CLICKS IMPR CTR
Feb 14 (partial)6,221115K5.4%
Feb 218,095185K4.4%
Feb 288,305184K4.5%
Mar 077,843166K4.7%
Mar 146,940163K4.3%
Mar 21 ← INFLECTION7,139567K1.3%
Mar 286,656438K1.5%
Apr 046,357457K1.4%
Apr 116,930497K1.4%
Apr 18 (CVille spike)9,340*494K1.9%
Apr 257,856484K1.6%
May 027,824531K1.5%
May 097,544475K1.6%
May 167,080778K ↑0.9%
May 23 ← LATEST7,014753K0.9%

* Apr 18 Charlottesville press spike — excluded from network aggregate totals in weekly snapshots

TOP LOCATIONS — WEEK OF MAY 22–28
LOCATIONCLICKSWoW
Corporate root761−5.2%
Greensboro ★213+17.7%
Grand Forks ND207+4.5%
Clifton Park176+17.3%
Long Island150+9.5%
Keller (post-rewrite)127+10.4%
Winchester118+7.3%
Cranford NJ110+18.3%
Garden City109+23.9%

★ Greensboro: +219% since Feb · the network replication model

WATCH LIST — SHARP DECLINERS
LOCATIONCLICKSWoW
Midlothian VA62−44.1%
Rye69−38.4%
Midland TX73−36.0%
Fayetteville91−30.0%

Jason + John to check for technical issues (crawl errors, page changes, sitemap problems) at these 4 locations. Not every weekly drop is a crisis — but −44% warrants a look.

CORPORATE ROOT — ONGOING DECLINE
thedripbar.com root domain: −5.2% WoW / −6.7% 28d. Jason's report flags likely canonicalization to subdomains — which may be healthy (traffic going to right place). DC + Jason to confirm before next call.
SITEMAP HEALTH — ACTION REQUIRED
113 submitted · 109 clean · 4 errors · 7 warnings
ERRORS — FIX THIS WEEK
· kona.thedripbar.com
· hammond.thedripbar.com
· phoenix-biltmore.thedripbar.com
· www.thedripbar.com — Not downloaded since Dec 2023
WARNINGS — MONITOR
Grand Junction CO · Boca Raton FL · Town & Country · Lubbock TX · Johnstown Ironwood · Brielle · thedripbar.com/sitemap_index.xml (7 warnings)
OWNER: John Marsh · DUE: This week
Jason's recommendation: clear all 4 errors to 0. High impact, low effort.
SEARCH DEMAND ANALYSIS — CATEGORY vs BRANDED · 28-DAY
TOP QUERIES (28-DAY)
1. drip bar — 2,167 clicks (Brand)
2. the drip bar — 1,209 clicks (Brand)
3. dripbar — 914 clicks (Brand)
4. iv therapy near me — 629 clicks (Category)
5. the dripbar — 277 clicks (Brand)
THE OPPORTUNITY
27%
of all network search demand is non-branded (category terms). These are people who don't know DRIPBaR yet. Ranking for these terms lifts clicks network-wide.
ACTION
Jason's recommendation: ship 2 category-term pages this week. Build content that ranks for "iv therapy near me," "hydration clinic near me," and similar non-branded queries. This is the highest-impact content investment available right now — 27% of demand is uncaptured.
OWNER: John Marsh · Q2 2026
08
Content Quality & Growth Strategy — Hyperlocalization · Reviews · BBB · GEO
HYPERLOCALIZATION BLUEPRINT — KELLER MODEL

The Keller content overhaul is 95% complete — all service pages, ingredient pages, and IM shot pages rewritten within BBB + FDA compliance requirements. This is the template for the full network.

STEP 1
Finalize Keller Process
Combine Jason's content + John's technical work. Monitor GBP + organic ranking 2 weeks post-rewrite.
STEP 2
Build the Web Form
Franchisee fills out local details (products, tier, landmarks). John loads into system → republishes same day.
STEP 3
Ticket Per Franchisee
Individual tickets created via Leads Evolved system. DC integrates with ClickUp for tracking.
STEP 4
Network Rollout
Batch deployment matching GHL cohort schedule. Every location gets hyperlocalized content.
NOTE FROM JASON (JUNE 2 CALL)
"This rewrite was a lot harder than I thought it was going to be. Rewriting a web page within the FDA and BBB compliance box puts AI into slot mode because it's scared to go outside the compliance rules."
QUICK FACTS CONTENT BLOCK — GEO + CRO INITIATIVE

Jason Jackson's content proposal: a structured "Quick Facts" section below the H1 tag on every service and IM shot page. What's in it, how long, how much, who administers it — before the pain/solution narrative.

FOR CONVERSION
Quick-decision visitors get everything in 5 seconds. Book appointment without scrolling. Reduces drop-off on service pages.
FOR AI / GEO
"AI loves this — it's a TLDR for Google and ChatGPT. They can read what the page is about quickly and cite it." — Jason Jackson
Status: John to create the container on Keller first, then copy network-wide as part of hyperlocalization. ACF field approach to be confirmed.
BBB KELLER PILOT — CORPORATE ENGAGEMENT
Keller content rewrite 95% complete. BBB response to Brenda (BBB Heart of Texas) being sent by Jason. Corporate follows with a cover email. Timeline extended to end of July (post-July 4) for full completion.
✓ 22-file response package submitted (prior cycle)
✓ 54 PubMed citations · MD letterhead · Malpractice COI
→ Respond to Brenda: highlight the 7 flagged services
→ Monitor · Scale blueprint to network once Keller confirmed
ONE INVESTMENT · THREE RETURNS
Same content work = BBB compliance + Google YMYL ranking + AI E-E-A-T citations
REVIEW SOLICITATION STRATEGY — KELLER MODEL

Jason Jackson's Keller review process is the most effective in the network. Keller's success directly tied to this workflow. DC to adapt for compliant network-wide rollout.

Step 1: Front desk writes personalized text for every client the day they visit (remembers vacation, baby, details)
Step 2: Scheduled text sends at 10:30–11 AM next day
Step 3: If positive response → front desk clicks GHL button
Step 4: GHL sends review link at 12–12:30 PM the following day
Step 5: Simple message: "Do you mind giving us a Google review? It really helps our small business grow."
⚠ COMPLIANCE CAUTION
Google has flagged automated review solicitation as against ToS. John had 2 business suspensions this week. The Keller model works because the trigger is manual and personalized — not bulk automated. Network rollout must follow this distinction carefully. BrightLocal's review campaign feature can trigger suspensions — do not activate.
Priority platforms: Google (primary) · Yelp · Merchant Circle · Meta · Yellow Pages network
Next step: DC coordinates with Operations for network rollout proposal
COMPLIANCE STANDARDS — KEY REQUIREMENTS

Jane Martin (Clinical) owns compliance decisions. Standards document issued June 2026. All marketing content must pass review before publication.

LegitScript: Necessary but not sufficient — each platform layers additional requirements on top
No outcome claims: Position on access, cost, clinical oversight, care experience only
Language standard: "supports" · "promotes" · "helps maintain" — never result guarantees
Peptides (Category 2): Never name in any public-facing content — website, social, ads, email
Before/after photos: Landing pages only with full disclosure · Never in ads
Questions: Submit via IVy ticketing · Jane Martin responds
BBB
Standard 2 Honest Advertising
GOOGLE
YMYL Health Authority
AI / GEO
E-E-A-T Citations
Network scope: ~33,000 pages across 110 locations
Jane Martin + John's team managing corporate compliance function